The Unconventional Guide To Building a Six-Figure Business...

Hi Kim,
I really enjoyed watching your Video, it spoke to me in different awesome ways. I listened to this video first thing this morning and i am so glad I did. Thank you for sharing positivity and showing us that it is important to be yourself when running a business. I am definitely going back to my business model and make sure I have a clearer focus this month of August. God Bless.

To Your Success!
Judith Kwentoh

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Kim I’m listening to the video and I am at a loss for words. I’m looking for the right words to describe what I’m getting from this. All I can say is I soo appreciate your work…your insight…your voice in this world of many voices. Thanks for taking the time out to share this. It is awesome. It’s just real:)

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Hey Kim, I just got the time to watch your video and I have to say it was really good!
Thanks for the free valuable content. I’m glad to see I am now actually DOING the stuff you talk about in this video, I’m taking massive action towards building my list and I’m already starting to see some good results. I also try to provide value to my list on a regular basis like you teach. 

You’re right, I feel like I had all the knowledge in my head already.. was just too paralyzed and fearful to take action.. and doing some of the things I’m doing now was out of my comfort zone. But now that I made it a MUST to succeed I expanded my comfort zone, started getting massive action and already have 1650 people on my list after 1 month. And best of all I know things will only get better as I continue working hard and smart.

Thanks again,
and I wish you all the best
keep it rocking!

Ivelin

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Wow, this video is timely. Don’t go off into the weeds creating multiple properties is a sound philosophy. You will wind up getting nothing done – or be less then enthusiastic about products or services that do not ignite a passionate spark in your life. Penguin has all but thrown one of my websites out on an iceberg, never to know when it will see dry land again.

I have finally realized that I will have to put more emphasis on building a list and “owning” more of my customers instead of randomly relying on Google’s free optimized traffic drugs. Something a certain woman named Kim has been preaching for a long time, but who’s advice had fell on deaf ears – lol.

So now, I have my “site” set on building a web property that will fill in a niche within my industry. I want to start a membership site of sorts, but with an emphasis on a Woot.com – Groupon.com – style platform.

For example purposes, and because I don’t want to reveal “said niche” here in an open forum, I will refer to my product as the generic go to example, blue widgets. For the record, I do not love all blue widgets, but I intensely “like” finding blue widget deals for customers.

The industry, at least how I see it, is basically fractured. Providing a central clearing house of blue widgets can (at least in my mind) offer a tremendous benefit for people who are looking for wholesale/resale bargains of blue widgets.

With all that being said, your video has prompted me to ask you a series of questions since one of your favorite modes of making money is membership sites. Let me apologize in advance, because my questions, like the many niches within the blue widget category, are many – lol. In addition, I know that you might have multiple thoughts on how to approach this – but your best ball park answers will do just fine.

1) If you were going to offer various wholesale or surplus deals on said widgets, would you set up a site to offer deals like Groupon – or Woot.com (finding a Groupon or Woot script is not hard to find, I have a few in mind)  or just a plain forum type of site, like Vbulletin?

2) Should I charge customers to sign up for the deals or let them sign up for free? If they can join for free – what type of commission should I charge the sellers? Most of the deals will be wholesale, surplus, and closeout lots – which will be in the 200 to 2000 dollar range. I was thinking for deals 200 to 1000 dollars, a 6% commission. For deals over 1000 dollars – a 2% commission.

3) I know that the best way is to go right to the source and ask, but do you have any ideas about how to approach companies – who do not sell on the web – to sign up as an affiliate vendor? If they are interested, should I get them to sign up at like Shareasale, or Commission Junction?

Or, could I start my own affiliate program? How would I do that, and what type of affiliate tracking software could I use that tracks affiliates that would pay me? In other words, there is plenty of affiliate tracking software that you can use to keep track of what you pay your affiliates like iDevAffiliate. But, I am wondering can I use this type of software to do the reverse. To track people who would owe me money – and not the other way around.

4) Marketing. I already have a small list of people that are interested in blue widgets, but I want to build a much bigger list, and expand the customer base.

Since I already know who to market to – I was wondering how you would cast a wider net? What would be just one, or two ways you would get traffic to the blue widget site to get people to sign up for the new whiz bang deals I will have to offer? I know you probably have more then several thoughts on this….

Here endeth the inquiry..

Again, I am sorry, about the length of this post and the varied questionnaire..
Thanks for any or all answers..

Warmest Regards..
Robert….

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Hey Kim, 

I’ve been so busy in my own micro lab that I almost missed this gem of a video you sent out.  

I have opted out of pretty much everyone’s list except for yours as you are the one responsible for getting be back on track with my own product.  I have been trying to stay focused on what it is I need to do in order to help more people on line  than I can in my “sick care” office each day. 

Your words come with a sincerity and warmth that is refreshing to say the least.  I appreciate the caring and commitment you demonstrate to this community and look forward to being able to pay it forward one day.  

‘Ready, Fire, Aim’.

EddieMac

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Thank you Kim for this helpful video, it gave me a lot of reason to strive more and discovered a lot of new things. I will try focusing on only one traffic source, I guess what I’m doing wrong is trying to drive traffic fro different traffic sources. I’ll definitely follow your advice to concentrate on only one first.

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Thanks Kim,

You have now given me enough fish for one day, that I now know that I will not go hungry tomorrow and the days to come!

It’s not what you know, it is who you know for who you know is what you now know!
-Chuck Neal-
1957-_______

Thanks so much for letting me to know you, you are a great inspiration to our comunity!

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Hi Kim,  Great video at the end of a big day.  Just what I needed.  Well done and keep up the good work.

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Kim Roach Reply:
June 10th, 2012 at 7:28 pm

Thanks John

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Great video Kim!  I learned something from you, while I’ve been all over the place with who know’s how many “guru” products, and after one year online, I haven’t made one penny!  Ya…you heard that right!  My personal websites are, in my opinion, professional and I tweet, facebook, google+….and on and on.  Unfortunately, I only have a list of like 6….. What I learned from you…..I’m spreading myself way too thin on all levels!  I’m now going to take a look at your Traffic Dashboard.

Thank you so much, I’m now a loyal follower!

Debbie Nolan

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Thanks you set the fire I needed to get going…Your the best Kim !

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Dear Kim…thank you. You sound like a “down to earth, caring person”.
listening to this presentation, esp the “power of one”  portion with the mention of the 6 traffics cources inspired me to make a suggestion : make a brief overview of them ie. what they are, a bit about how they work and the pros and cons of working with each one.

This could be done as separate items or all 6 in one.

These 6 could be sold individually (or given away if you wish)  , but if sold ,each could end with an offer to join your new membership…your “Marketing Lab”

The need or appeal for this ? during your pres. at “Guest Blogging” section you said “for a month get on a guest blogging …? list or lift  or whatever it was,I listened several times and could not understand…showing my lack of understanding of the subject. If I were more knowledgable I would have been able to fill in the gap.

I do believe a sale approach used as a “hook” should be at a very low pricepoint to serve as an easy.impulse enabling bait for your hook.

Again, thank you for the material you share.
Jim …..jimsbox@netzero.com

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Kim Roach Reply:
June 6th, 2012 at 7:06 pm

Hey Jim

We have a TON of info on our blog at BuzzBlogger.com.

I’m sure you’ll get your fill there in terms of traffic info.

Cheers,

Kim

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Hey Kim,  you just knocked this perfectionist for a six!   No more places to hide.  Like you say “Just get Going and do it: NOW

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 Great post. It is simply put and it is factual.  This is a good guide.

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Kim ,
Thank you for the video.

 It really hits home with me in many ways. I have had a website up for some time and

(without advertising) I have managed to grow a micro list of about 175 people who are interested in my product (niche RE ). It was the ” kick in the butt” I needed to focus on the structure of the membership site I will be putting together soon.

I will be saving this video as an inspirational reminder.   

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Kim, I love the comment, you don’t have to get it perfect, you just have to get it going!  Thanks for sharing that! Kristie

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Hey Kim,

Again, you are spot on, you explained me in a nutshell a few years ago. Trying to conquer every niche, pretending to work, to many balls in the air….man was that me to a tee. Thanks for posting this advice so maybe, just maybe you have saved us from ourselves  

Out of the many emails I receive from the IM gurus everyday, I always open yours to see what you have to say.

Keep up the good work and keeping us focused.

Robert

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Thanks Kim for this video.

I an a total beginner who have not even started a serious blog or affiliate website. Spend over last 7 months buying one product after another on the Warrior Forum. I love American movies though I am Asian but was told by an Aussie coach that it has to be a Wealth, Health and one other category in order to make any money. Being semi-retired, I am happy to eventually make USD3,000 monthly on a consistent basis.

Kum (from Singapore)

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Quality video Kim, thanks for taking the time for sharing!

As a new marketer that has had some early success, I have found myself bogged down with so many ideas and so many projects that nothing is really getting done so your ‘Power of One’ approach has really given me a kick in the ass!

It is also true about stepping outside your comfort zone. If I had stayed ‘comfortable’ I would have never had the early success that I’ve had.

Can I ask you Kim, how many times does it take you to get your videos right?

I’m trying to step out side my comfort zone right now and make some instructional videos but I just can’t seem to get them right – it’s driving me around the bend!

I’d love to hear from you about this.

Many thanks and keep it coming!

Ben

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Kim Roach Reply:
June 6th, 2012 at 12:31 pm

Hey Ben!

With my videos I record first and then edit out the mistakes

For example, the video above was orginally 44 minutes before I did the editing – which cut it down to 20 minutes. So it’s really not about getting it perfect. Simply record all the way through and edit afterwards.

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BenDoyleCo Reply:
June 7th, 2012 at 10:38 am

Thanks Kim!

You’re a superstar!

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Hi Kim,

I thought your video absolutely rocked, and was so full of good simple guidance.  You know Kim, much of that stuff should be common sense.  So why isn’t it?  Why do we need to be told this stuff.  But we do.

It’s so easy for us beginnners in the IM world to let common sense disappear out the window, while we allow ourselves to get distracted by pretty much everything and anything that comes our way.

Time to stop, and as Ian said, declutter and have a re-think.  Then set sail on a better course, armed with a better guidance system.

I only live up the road from Ian. I’m gonna see if I can have a chat with him.

Cheers,
Paul

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Kim Roach Reply:
June 6th, 2012 at 12:36 pm

Thanks Paul!

Many principles of success are counter-intuitive.

For example, giving away almost all of your very best content (it’s counter-intuitive).

Giving to others and building relationships without expecting anything in return (it’s counter-intuitive).

Getting outside our comfort zone (it’s counter-intuitive).

Positioning ourselves as a leader within our niche (definitely counter-intuitive to our nature

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Kim, you not only DELIVER incredible worth, YOU share YOU.
Exhibit A: some marketers expect comments but never comment themselves or find a few that
they like. YOU appear to acknowledge every comment.
You must have an identical twin or never sleep and eat, but surely are a remarkable model
and inspiration. Thank YOU for another great use of our time!  

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Kim Roach Reply:
June 6th, 2012 at 12:38 pm

 Awwww. Thanks! I just do my best

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You mean you only respond to me to make me feel good? I thought it was because I was funny, charming and cute. In all seriousness, really good stuff Kim. I haven’t quite figured out how to tie it all into my business yet but a motivational video like this from time to time does keep you moving forward. Well done!

Roy

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Kim Roach Reply:
June 6th, 2012 at 12:41 pm

Thanks Roy!

And yes, you’re totally funny, charming and cute

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Tx for an inspiring video Kim. ”Who cares wins” is definitely where I’m at.
2 tips in particular I’ll remember: 1. focusing on one traffic source at a time and mastering that and 2. going outside your comfort zone. Sometimes hard to recognise your personal limitations when you’re a ‘one man band’ fitting it all in after you clock off the ‘day job.’ Thanks again Kim!

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Kim Roach Reply:
June 6th, 2012 at 12:42 pm

Hey Charlie! Those are 2 of my favorites as well.

In fact if I had narrow them down to the 2 most important ones – I think those are the two I would choose.

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I have to confess I’ve very often in the past also sinned at dispersing my attention, but now from the 13th of this month onwards, I’ll focus on just developing my two sites, one for North America in #English at http://www.G3F.org and the main in my native language #Flemish at http://www.G3Fvzw.be . A big thank you dear Kim!

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Best thing you said… Get cranking. ? So, gotta go. Lol. Great motivation, Thanks.

Pam Perry
http://www.pamperry.org

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Great video.  I have been building up my experience online and making plenty of mistakes along the way.  Like your stuff as it is very straightforward and totally BS free.  Refreshing. 

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Benchmark Kim!! 

It just doesn’t get better than this

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Kim Roach Reply:
June 5th, 2012 at 3:40 pm

 Thanks!! You guys make my day

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Hi Kim, Thanks for This Very Insightful Video, Your Methodical Tone when delivering your message had me reeaaaly paying attention, Must be your trade Secret weapon-lol.
Anyway Just wanted to say thanks as I am a new follower and I’m bringing a bunch of Folks along for the ride Via Updates To My List of Not very Big(Yet) but Loyal Followers.

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Kim Roach Reply:
June 5th, 2012 at 3:49 pm

Thanks Greg!

No secret weapon here though. Just years of hard work

- Kim

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Excellent reminders, Kim! This is exactly what I have decided to do this year. SIMPLIFY! It took me 2 years to figure what works and what’s nonsense. Now I’m putting the pedal to the metal and growing my business in exactly the way you mention here. Thanks for all your guidance!

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Kim Roach Reply:
June 5th, 2012 at 3:41 pm

That’s Awesome!!

Keep me updated

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Thanks Kim, alot of people won’t like your no nonsense approach to succeeding online and in life in general, but it’s definitely the truth.  Thanks for the motivational video.

I’ve wanted to start a membership site for a while now, but what’s the right way to structure your core content (e.g. Modules 0 – 6 for example) and be able to define each one independently?

Dwight Anthony
Financially Elite Blog . com

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Kim Roach Reply:
June 5th, 2012 at 3:53 pm

I don’t know. I think most people are pretty tired of the hype and ready for something different.

One of the best ways you can succeed online today is to simply be yourself. Be Real. Let your personality drip through every article, video, and email.

People are attracted to the person behind the business. Think Oprah, Gary Vaynerchuk, Howard Stern. Love ‘em or hate ‘em – the real secret sauce is personality marketing. Think about your own favorite marketers. I’m guessing they’re probably people who are passionate, excited, and probably a bit over the edge

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Thanks, Kim, that was excellent. I must have missed one of your points, I only had 5 not 6? You hit the nail on the head, I’m all over the place trying to do too much. I have 3 websites, have almost given up on the first one since even though it has my best original content, the links to products I’m trying to sell aren’t working and no one can tell me why?..the other 2 sites were built for me(one of them is completely inaccurate  and the other is too generic. Not sure what to do with them except go with the one that is generic and personalize it…..thanks again…..loliJ…doc

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You truly care about your membership and it is obvious to anyone who participates in your Lab. Relationship marketing works all the time when people know you care.
I am a moth to your light bulb Kim.

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Kim Roach Reply:
June 5th, 2012 at 12:55 am

 Thanks We have a lot of exciting plans coming up to ramp up the value even further!

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Thanks Kim. This is awesome information.I am just getting started in internet marketing. Trying to find my way but this little talk really helps.I can see what you feel and understand. See you at the top. Where do I get more information about creating membership site?

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Great tips here. I think my greatest weakness is not focusing on one thing. Although I’m getting somewhere, I have 6 business models going. Only recently I’ve started to focus on my passion. Thanks Kim.

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Kim Roach Reply:
June 4th, 2012 at 11:49 pm

 Yeah, spreading yourself too thin can be a killer.

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Thanks for the timely reminder Kim. Focus, focus, focus! Reminds me of a lesson I learned through tennis; don’t just keep your eye on the ball, because that’s like watching through a wide lens,  you must actually focus on that silly fuzzy ball if you want to connect.

Karen

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Kim Roach Reply:
June 4th, 2012 at 11:52 pm

I LOVE that comparison

Thanks Karen!

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Hey Kim,  I just loved your 6 points.  It is obvious you have been in the lab.  Thanks for the focus you bring to my business.  I would say more but I MUST get back to work!  Later
 

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Kim Roach Reply:
June 4th, 2012 at 11:52 pm

Awwww. Thanks Dad

You can always count on your dad to leave you a sweet comment!

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I like this inspiring information, it makes focus on what is important busines wise. And yes what did you use to create this video presentation.

Thanks,
Sean Michael 

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Kim Roach Reply:
June 4th, 2012 at 11:53 pm

PowerPoint

Along with Camtasia Studio.

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Kim you go girl! You the bomb! You Rock!… and Roll!……I always questioned the idea of making dozens of small sites because…..I don’t have money for all those URL’s – at $10 a pop and 10 a week. I am a newbie, unemployed etc. but I am told these people giving this advise no what they are talking about. I follow you.

Focus on one traffic source… the one you like. I thought I should do that but no one other than you validated that idea for me so confusion set in. Da past….

You have given me the confidence to follow my heart……priceless!

I could go on and on and on but I’m going to leave space for others to express themselves.Much love back at cha! You are definitely paying forward…..another good idea!

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Kim Roach Reply:
June 4th, 2012 at 11:55 pm

I LOVE your enthusiasm Tunukwa!

I’d love to chat about your business sometime so feel
free to email me at kimroach7 @ gmail.com

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Really enjoyed your video and thoughts on building a business.  I have been especially  bitten by the “spreading myself too thin” trap.  Too thin on websites (making $5 or less a day) and too thin on trying to generate traffic.  Thanks for sharing your timely input!  Maybe this is what I needed to finally FOCUS.

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Kim Roach Reply:
June 4th, 2012 at 11:55 pm

Thanks Randy!!

Yeah, sometimes doing LESS is better than trying to do more.

Laser-like focus is one of the biggest keys to really succeeding in business.

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Fantastic words of wisdom! We all get caught up in doing things that really do not keep us moving in a positive direction. Need to be focused and passionate about what you are doing!

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Kim Roach Reply:
June 4th, 2012 at 11:56 pm

So true Rich!

Sometimes I still get caught in the trap myself.

You have to continually re-focus yourself on the high-leverage activities
in your business.

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Kim,

Absolutely on target.  Great perspective.  Thanks for being so candid.  We need the reminders of the big picture.  “Many things capture the mind, few things capture the heart…pursue them!”

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Kim Roach Reply:
June 4th, 2012 at 11:57 pm

 Love that quote

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That’s true about doing what you love to do.  If it’s not your passion and something you don’t really like to do, it will show eventually as your online momentum slows down.  And another aspect to getting outside of the comfort zone is to do things on a larger scale that what you’re used to.

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Kim Roach Reply:
June 4th, 2012 at 11:58 pm

Hey Mike

I love your point about doing things on a larger scale than you’re used
to doing them. I think I’ll challenge myself to that this week!

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Mike Dibos Reply:
June 5th, 2012 at 3:57 am

And likewise, I’m challenging myself to do just that.  I heard this (again) yesterday and it makes good sense to scale up every time you can.  Keep up the good work!

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Wow, Kim! You described almost every online marketer’s issues so eloquently in such a short video…great stuff. I myself have been sucked in by the “shiny object syndrome” or the “I have to get everything perfect” syndrome in the past and it’s simply a slow road to failure if you can’t recognize it and implement change immediately. Simplicity and fundamentals are what we need to concentrate on and take MASSIVE ACTION with one strategy as you described. I came to this conclusion recently and finally see a point where I can wake up knowing I’ve already made money. Thanks again!

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Kim Roach Reply:
June 5th, 2012 at 12:00 am

Thanks David!

To me it’s also kind of your trump card against other marketers

Because there are sooooo many people online who get distracted
that if you can really focus in and take massive action – you’re going
to be miles ahead of your competition.

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This is required listening for all aspiring marketers Thanks Kim – and thanks as well for practicing what you preach and sending me an invite to Pinterest months ago. This was a real boost to me and I will NOT forget it  Andrew

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Kim Roach Reply:
June 5th, 2012 at 12:02 am

 Thanks Andrew!!

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Kim,
I have been in a non internet business all of my long career. When I decided to start an internet business, I literally “suffered” through, and to some extent still am suffering through, the many influences one goes through to establish an internet business. The misconception of course, is that if you get online today you will make a fortune tomorrow… it doesn’t happen like that. One soon learns that the “real” internet business is not much different from other business models. One experiences the same personal and business issues as in any business. So, your refreshing advice and honesty made me understand what I need to do to…I appreciate your opinion and your honesty and I will listen to your advice….keep up the good work!

Duke Ritter

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Kim Roach Reply:
June 5th, 2012 at 12:10 am

Thanks Duke!

Building a business is definitely a marathon.

But it can also go much faster if you focus on the ‘right’
things from the beginning.

(One Main Traffic Source + Squeeze Page to capture name and email + Affiliate Offer or Your Own product)

That’s really all you need

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Loved it Kim.. A fantastic video and message. And as you always say…you rock!

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Kim Roach Reply:
June 5th, 2012 at 12:10 am

 Awwww. Thanks Davin

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Kim, I can’t tell you how much this video helps me…thank you so much!

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Kim Roach Reply:
June 5th, 2012 at 12:11 am

 Thank YOU!!

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Really cool stuff Kim and I honestly couldn’t agree any more with you.

I have been talking to several 6-figure IMers lately (including one top guru from the UK) and they all agree that creating products and building a business has absolutely NOTHING to do with building a niche site or trying to become rich with Affiliate Marketing.

The other bit that resonated a lot with me, is when you have the false feeling that you are working when you’re actually not.

This happens all the time to me, that I think I’m “networking” on Facebook, Twitter and Google+ when I’m actually just wasting my time but the good thing is that I finally became aware of that and I’m taking the actions to fix this.

For the rest of the points, like hanging out on forums, buying new stuff, etc., it’s all a huge time sucking machine to me and all I can say is that I never though this could actually happen to the people that are on the other side already. (the ones who have built products and have finally seen the great results from doing so)

Anyway, it’s great that you decided to do this video, hopefully more people will become aware of it and decide to step their game up a notch at least.

Sergio

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Kim Roach Reply:
June 5th, 2012 at 12:13 am

Thanks Sergio!

The great thing about creating your products is that they create such a HUGE amount of leverage in your business. They allow you to very quickly add thousands of new subscribers to your list and you can also build an affiliate program as well – which is by FAR one of THE best traffic sources online. Having other people drive traffic FOR you and only paying when they make sales. Definitely a win-win

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Hi Kim,

I couldn’t have said it better myself. You truly are a master at your art. I do love the concept of the power of 1… As a matter of fact I will be using this concept in working with my first marketing client… Its a little nerve racking at the moment but as you said your business will grow the more you are outside of your comfort zone. Cheers!

Jason

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Kim Roach Reply:
June 5th, 2012 at 12:14 am

That’s AWESOME Jason!

Let me know how it goes

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Thank you Kim, this is exactly me.  I agree 100%  I also answer everyone!  I am sooooo out of my comfort zone.  You encouraged me today!

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Kim Roach Reply:
June 5th, 2012 at 12:16 am

Thanks Lorraine!!

One of my favorite quotes by Eleanor Roosevelt is “Do One Thing Every Day That Scares You”.

It leads to a very interesting life

Cheers,

Kim

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Thanks Kim for this video your messages always have a way of motivating me to take action

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Hi Kim,

Awesome video! I agree with you about doing what you love. Most of the people I know struggle with this concept; however, it’s relatively easy once you have identified a need in the marketplace.

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Kim Roach Reply:
June 5th, 2012 at 12:17 am

Good point!

Doing what you love is soooo important. But you also have to make sure it
coincides with a market of buyers

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